A Call to Action (CTA) is a piece of content (digital) inserted in the original content (in our case videos) whose purpose is to enable the audience to perform a specific activity. CTAs are usually inserted for the purposes of sales by prompting the audience to respond immediately.
Here we will take an example of a CTA which serves as a hyperlink to another website.
You can preview the changes made by playing the video. After you are done editing, click on ‘Finish’ at the top right of your workspace.
Music: Water Lily by The 126ers
To find out more about generating and using the embed code, click here.