Videozyme: How to add CTAs to your video

A Call to Action (CTA) is a piece of content (digital) inserted in the original content (in our case videos) whose purpose is to enable the audience to perform a specific activity. CTAs are usually inserted for the purposes of sales by prompting the audience to respond immediately.

Here we will take an example of a CTA which serves as a hyperlink to another website.

Creating CTA:

• Pause the video at the point where you would like the CTA.
• From the toolbar, make sure you are in the ‘text’ mode and not ‘image’ mode.
• In text mode, select the type of text from the options.
• Click on the option, which will create a textbox on the video along with the options bar.
• Type in text you want and edit it to suit your video.

Editing CTA:

• Font
• Size
• Color
• Opacity
• Hyperlinks
• Position of CTA on timeline of the video
• Duration of CTA on timeline of the video
• Fade in / out options for CTA

You can preview the changes made by playing the video. After you are done editing, click on ‘Finish’ at the top right of your workspace.

Music: Water Lily by The 126ers

To find out more about generating and using the embed code, click here.

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