Videozyme: How to add CTAs to your video

A Call to Action (CTA) is a piece of content (digital) inserted in the original content (in our case videos) whose purpose is to enable the audience to perform a specific activity. CTAs are usually inserted for the purposes of sales by prompting the audience to respond immediately.

Here we will take an example of a CTA which serves as a hyperlink to another website.

Creating CTA:

Pause the video at the point where you would like the CTA.
From the toolbar, make sure you are in the ‘text’ mode and not ‘image’ mode.
In text mode, select the type of text from the options.
Click on the option, which will create a textbox on the video along with the options bar.
Type in text you want and edit it to suit your video.

Editing CTA: